Music is a competitive industry. You may have developed a sound that you want the world to hear, but with so many other talented artists out there it is difficult to get noticed.
It takes more than musical talent to get heard.
In music, a public image is crucial to success. Your web presence can kill your brand or increase fan engagement positively.
More musicians, bands, and industry players realize the benefits of working with a talented copywriter on board. Professionally written artist biographies, press releases, band website content, and other publicity material adds value to your story, a band’s bio, and web presence.
Copywriting in music is essential in getting (and keeping) a fan base going and securing that cross-platform reach for your music.
To illustrate, which version of content would cause more clicks to your band’s website? Here are two examples showing OK content and superb content.
Your band has just released a new EP and announcing an upcoming tour.
OK Copy
“Buy our new EP out next week via our website. Our upcoming tour schedule is up at XYZBand.com.”
Superb Copy
“After months tolling away in our studio, the XYZ band is ecstatic to announce our new album, Our Music Rocks! It is available for our fans by pre-order NOW via our website on Monday. The first 20 copies sold autographed! We have worked hard planning the upcoming tours especially for you! Check out our full tour happening across Canada this fall.
Langley, British Columbia—we’re coming for you!”
Simple choice, right?
Defined by Oxford, copywriting is “the activity or occupation of writing the text of advertisements or publicity material”.
“Take notes. Everything is copy.” ~ Nora Ephron.
The pandemic has upped the importance of good content with online platforms crucial to survival to interact and engage fans. Well-written copy invigorates your fan-base and engages fans to be curious about what’s next, sells your latest EP, merch, and soon to be the upcoming tour.
Good music copywriting creates interest in you and your music by finding the best angle to promote your music and writes publicity in a style of writing that suits you, your unique personality and style, and your music, appealing directly to your fans.
People are very visual beings. Great copywriting ‘looks’ good and transports a unique tone to fans, connecting with the artist and the music to buy the new EP, or attend the tour you are selling.
Content that your fans can identify with increases engagement, driving online sales of tickets, digital downloads, and gig bookings.
Having a website and live streams’ pages is a bare minimum today.
Effective SEO (Search Engine Optimisation) works effectively with web content optimized for search engines. Often web content is robotic to add in these keywords. Good copywriting creates content that is SEO-friendly, yet high-quality and interesting to read, creating an authentic experience for fans.
In music, your image plays a huge role in the success as an artist and your band. Your stage image comprises the music, your stage presence, and how you act.
Your internet image relies to a large extent upon words.
Your website or biography’s message is critical to branding. You put in the work on your music. Poor content can ruin all that hard work in your web presence. The fact is, many bands and musicians miss this.
An artist’s website is about you, your band. The music is the primary reason that fans will turn up. Everything they see on your website will influence fans. The content should be interesting, relevant, and capture the visitors’ within 14 seconds or fewer, and keep them coming back for more.
Web content sells your band sells as much as your music. If your website is boring and strewn with errors, it impacts negatively your public persona image. It does not help sell your music. Your public image is crucial in music.
If your music is finally, getting the recognition that you know you deserve you need a reliable writer the most. You will want to engage fans and keep their loyalty.
Your content will have an important part to play in keeping that fan base by being regularly updated, original, and interesting well-written material.
Good copywriting can help break down barriers in the music industry. You want to get your music heard, so let a professional music copywriter help you achieve your goals.
Good copy uses storytelling, producing content that fans can consume quickly and easily while they are in the tube on the way to work or on a work break, even waiting in a drive-through line for the morning java. Copywriting can eliminate hesitation for fans to act on a download or buy tickets to your event.
Copywriting is a cornerstone for the music industry, helping artists transform their music releases, tours, and engagements from OK to outstanding results.
